Description

Dean Halverson, CEO of Leede Research will share how to simplify CX and make it part of every business, every day! True customer experience management is not an event, it is a business lifestyle. Join Halverson and other Chamber members to learn:

• What is Your Customer Experience?

• Identifying and Mapping Customer Touch Points

• Measurement Tools both Formal and Informal

  • Net Promoter Score (NPS)

  • Customer Satisfaction (CSAT)

  • Social Media Reviews

  • Customer Touch Point Discussions

  • Other Options

• Creating a CX Environment

• Leveraging CX in Business Development

• Customer Data Mining Considerations

Halverson will discuss their extensive experience with both large and small businesses and how the pandemic has impacted customer experience and related measures. This is a great program for businesses of all sizes and will end with a group discussion of best practices and experiences from the attendees.

Speaker Bio:



Dean Halverson is founder and CEO of a full-service market and marketing research firm with offices in Wisconsin and Minnesota. Leede’s clients are national in scope and their work is international. The corporation has worked with over 1,000 clients ranging from small businesses to Fortune 100 companies. Dean has over 25 years of business and consumer market research experience. The Leede Research Group specializes in custom designed information packages for business, industrial, insurance, education and health clients.

Programs include new product development, customer satisfaction and loyalty, effectiveness tracking systems and image and positioning work. The Leede Research Group has grown from a 3 person-consulting firm to a full-service information company with a staff of over 90 employees, with offices in Manitowoc and Minneapolis. They are nationally recognized for their website usability lab in Minneapolis, working with top national brands.

The Leede Research Group was founded on the computer software Halverson developed as a college student. Halverson is an entrepreneur, with experience in eight businesses, an educator and avid sportsman.  He is experienced in both large and small business operations.  He is a seminar presenter and has worked nationally at conferences for a variety of marketing and business organizations.