Marketing Content Strategist

LAKESHORE'S MISSION:
Transform individuals to strengthen our communities through innovative and accessible learning.
Full-time Benefits Include:
Competitive health, dental, vision insurance
Up to $3,000 in tuition reimbursement annually | Professional development and growth opportunities
6.9% Wisconsin Retirement System (WRS) savings - matched dollar for dollar | 403(b) and 457 retirement savings options
College paid life and disability insurance | Health and dependent care Flex Spending Accounts 
Onsite fitness center and walking path | Up to 8 weeks paid New Child Leave
Onsite wellness screenings
Lakeshore also offers generous paid time off starting with 10 days of vacation, 9 days of sick time, 6 days of personal leave,
10 holidays, and a one-week winter break.
Additional Perks:
Local discounts on food, entertainment, and events | Discounts on cell phone plans and rental cars
Common Read events | Culinary experiences from onsite emerging chefs | Identity theft protection
“Dress for your day” | Employee recognition and appreciation events
Campus closed six Fridays during summer

Benefits begin the first of the month coinciding with or following hire.
For additional information on our vast array of benefits, read through our benefits guide. 
SHIFT:  Day/evening/weekend hours | Flexible based upon the needs of the College
LOCATION:  Lakeshore College – Cleveland, Wisconsin
POSITION SUMMARY: Develop content strategy and campaign plans that execute against the marketing strategy and drive brand awareness for Lakeshore College. Provide creative and strategic direction for comprehensive advertising and marketing campaign messaging. Serve as lead editor/content developer for promotional, website, broadcast/video, public relations, and key internal communication projects. Provide an exceptional customer service experience to both internal and external customers throughout every interaction.
REASONABLE ACCOMMODATIONS/ADA: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
ESSENTIAL JOB FUNCTIONS (Other duties may be assigned):
(50%) Creative Writing and Editing 
 

•      Write and edit promotional copy to convey impactful, clear, and concise messages for a variety of target audiences across a broad range of media such as print, radio, broadcast/video, billboard, posters, brochures, and web pages.
•      Reinterpret detailed material, facts, and research to provide potential students and customers with key information about Lakeshore programs & services.
•      Ensure college voice and messaging are consistent, effective, and reflective of the college image and brand standards.
•      Assist in rewriting and editing a wide variety of content.

•      Collaborate with graphic designer in creating concepts for campaigns and key creative deliverables to improve overall effectiveness and impact of communication projects.
•      Assist with the development of the college’s owned media (blogs, student stories) strategy.
•      Collaborate with Digital Marketing Analyst and Sr. Content Strategist to develop digital content calendar.
•      Research current content trends, consumer behavior, and search engine optimization (SEO) trends.
•      Participate in creative reviews and provide constructive feedback to marketing team to improve overall effectiveness and impact of communication projects.
•      Assist the executive director of marketing in the development of key communication deliverables.
•      Direct activities and provide creative input and reviews to marketing team and consultants as needed.

•      Manage internal employee communications (employee newsletters, emails)
•      Support and implement content strategy for owned media channels (website, blog, newsletters)

•      Participate on the college committees and provide input to the direction of college marketing initiatives, as needed.
•      Provide project management for select communication pieces and web projects.
•      Provide customer service support for Marketing department.
•      Special projects as assigned.

•      Bachelor’s degree from a regionally accredited college or university in a related discipline required.
•      2-4 years of relevant occupational experience required.

• None

• Knowledge of Lakeshore's mission, vision and strategic direction. 

• Proficient in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.).
• Excellent written and verbal communication skills.
• Strong organizational and time management skills. 
• Effective interpersonal skills and customer service skills. 
• Strong critical thinking and problem-solving skills. 

• Adapt quickly to new and changing technology.
• Perform work accurately and thoroughly, with a high level of accountability and attention to detail.
• Work independently, as part of a team and/or with minimal supervision.
• Present self in a professional, ethical, and respectful manner at all times.
• Use discretion and maintain a high level of confidentiality.
• Prioritize and manage multiple projects or tasks, maintaining deadlines.
• Establish and maintain effective working relationships and relate successfully with staff, students and people of diverse cultural, social, or educational backgrounds.

• While performing the duties of this job, the employee is regularly required to sit and talk or hear.
• The employee frequently is required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms.
• The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Work environment may require multi-tasking.  
• The noise level in the work environment is usually moderate.