APPLETON, Wis. (August 6, 2025) – Gerardo Mercado has joined Fox Communities Credit Union as their new Fox CU-Thrive Program Manager. This newly created position will be responsible for fostering partnerships with local businesses and community partners to introduce financial wellness and banking rewards, with a goal of providing financial education to help people make financial progress and be less stressed about money. This will include active relationship-building and passionately promoting financial literacy and valuable banking services in the communities served by Fox.
 
Previously, Mercado served the Business Line Sales Training Coach at Associated Bank, where he facilitated training and provided support to bankers, assistant managers, and branch managers, focused on the retail business line products, the sales conversation process, and system procedures. Mercado holds a Master of Science in Management and a Bachelor of Arts, both from UW-Green Bay.
 
“I’m thrilled to be joining Fox Communities Credit Union and to serve our mission and values through the Fox CU-Thrive program. As we launch this initiative, my goal is to bring Fox directly into workplaces and our communities-supporting business organizations, empowering individuals, and helping our members achieve greater financial freedom. I look forward to working closely with our team members to ensure the program’s success and most importantly for the positive community impact we’ll achieve together,” says Mercado.
 
 
With over 85 years of experience, Fox Communities Credit Union proudly serves more than 130,000 members across 22 locations. As a member-owned financial institution, Fox prioritizes people over profits, ensuring members receive exceptional service and support. With a dedicated team of over 480 professionals and assets exceeding $3 billion, Fox is well-equipped to meet the financial needs of members. Fox is a Gold-Certified Fox Cities Employee Friendly Workplace. In 2024, Fox was recognized as the Green Bay Chamber’s Next Generation Best Place to Work was named Community Partner of the Year from Fox Cities Habitat for Humanity.