[Manitowoc, WI] - The Wisconsin Department of Tourism released 2025 economic impact data showing Manitowoc County generated a record tourism economic impact of $240 million, contributing ot Wisconsin tourism's booming year. 

Manitowoc County broke its economic impact record set in 2024, marking yet another record-breaking year for the tourism industry. Statewide, Wisconsin tourism is booming, generating a record $27 billion in economic impact in 2025. The highest-ever visitation fueled the state’s record-breaking year, which surpassed the previous high of $25.8 billion set in 2024 and extends Wisconsin tourism’s record-breaking streak to four years.
 
Strategic tourism promotion, record visitation and broad visitor spending across seasons and the state, including Manitowoc County, brought in more dollars for Wisconsin and Wisconsinites than ever before.
 
“Manitowoc’s tourism industry continues to thrive and set records because of the dedicated partners that make up our destination,” said Courtney Hansen, Director of Tourism for Visit Manitowoc. “Thank you and congratulations to all of our local tourism partners. It’s because of our collective efforts, strong partnerships and strategic marketing tactics that Manitowoc’s tourism industry continues to shine even brighter every single year.”
 
Wisconsin tourism hosted 117.9 million visits in 2025, including all-time highs for both day and overnight trips, for back-to-back record years for visitation. Across the state, the tourism industry supported more than 183,000 part- and full-time jobs, and locally, tourism supported 1,746 jobs in Manitowoc County. Statewide, tourism generated a record amount of state and local taxes at more than $1.7 billion, helping offset costs for Wisconsinites. In Manitowoc County, tourism generated $14.8 million in state and local taxes. Without the revenue generated by tourism, each Wisconsin household would pay an additional $692 to maintain the current level of government services.
 
Continued record-breaking years are made possible in part by the fresh, modern vision for tourism in Manitowoc. Since inception in 2022, Visit Manitowoc has been hard at work developing and implementing data-proven marketing and advertising efforts that showcase Manitowoc as a great place to make travel memories. Visit Manitowoc staff continues to put Manitowoc on the map through new, innovative tactics, digital campaigns and investments in-destination experiences. Staff continues to grow www.visitmanitowoc.com, a mobile-first website with original content, beautiful photography, detailed attraction and event listings, and blog posts and itineraries, to inspire travelers to book their next trip in Manitowoc. To start planning your own visit to Manitowoc, go to www.visitmanitowoc.com.
 
View the 2025 economic impact data here.

###